Parker Blog
An ecosystem of perspectives, analyses, and journeys surveyed through building our platform.
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How To Choose The Right Banking Solution For Your E-Commerce Business (6 Things To Look For)
Many founders default to big names like Chase or Bank of America without much thought. While these institutions have their strengths, they're often not optimized for the unique needs of e-commerce businesses.
New
What the Perfect Ecommerce P&L looks Like
We've reviewed thousands of e-commerce P&Ls across a wide range of categories and business models. And while each company is unique, we've noticed a consistent pattern among the top performers.
Why We Built Parker Analytics
More than 5 years ago, Yacine and I started working on a profit analytics platform to solve our biggest hair-on-fire problem: understanding our profits. We abandoned it. We founded Parker. And now, as of early 2024, we’re launching a version of that original profit analytics platform we dreamt up so many years ago.
The Value of Float: How to Unlock Capital to Scale Your Ecommerce Business
Rolling terms, float, perma-float, cash conversion cycle — these concepts might not roll off the tongue. But they are an absolute game-changer when understood and applied correctly. I truly believe it's a "secret weapon" for ecommerce brands.
Profitability ≠ Cash Flow: Why You Can Have Profit Without Money in the Bank
At Parker, one of the most common questions we hear from our customers is, "Why do I have so much profit on my P&L but no cash in the bank?" Every DTC founder faces this challenge eventually — managing the tension between profitability and cash flow.
Our Debt Framework for Fast-Growing Ecommerce Brands
There are lots of ways to take on business debt. Parker’s risk team has narrowed it down to four main options, ordered from most to least desirable.
How immi Leveraged Parker to Unlock Optimal Payment Terms
"With Parker, it's a set balance from day one. You know exactly how much you're getting – and if you want more, it's an open conversation with their team. That created more transparency for our accounting team and made our lives easier."
How Parker Enabled Huron to Grow Without External Investment
“As we think about how to cross that chasm from brand to business, we’re looking for infrastructural pillars to support our journey. Parker’s certainly one of them. I think the product is fantastic.”
How Caraway Used Parker to 3X Ad-spend
“We’ve loved using Parker’s financing products. I consider it a core tool that effectively enables you to have an unlimited budget.”
The Biggest Blindspot Sinking Ecommerce Businesses
You’re driving record sales this month, but do you really know if you’re profitable? Too many ecommerce founders are flying blind when it comes to their finances — and it’s causing them to crash and burn.
The Danger of the “Dream Mind” (and how to avoid it)
As a founder, it's dangerously easy to get caught up in the day-to-day grind of execution.
Goldilocks Conviction
What conviction really means
Why Founders Need Recovery, Not Relaxation
As the co-founder of a fast-growing fintech (Parker), I’ve experienced my fair share of burnout. Like most ambitious people, I assumed being tired and overworked just came with the territory.
Letter to a Fundraising Founder
Building a great product, and raising money to fund the continued vision of that product, are two completely different sets of skills
Parker Raises $157mm in Total Funding to Build the Financial Hub for E-commerce
We’ve grown to support hundreds of brands — including large, fast-growing businesses. The ten largest brands using Parker do well over $1bn in combined revenue each year.
Grow faster with Parker
Parker.
Banking that moves as fast as you.
² By opening an account through Parker and if you choose to receive banking services provided by FirstBank, a Tennessee Corporation; Member FDIC, you deposit your funds into a deposit account at FirstBank, which sweeps those funds into deposit accounts across a network of FDIC-insured banks, for up to the current SMDIA of $250,000 per eligible depositor, per destination institution, for each ownership capacity or category, subject to applicable terms and conditions FirstBank's ICS Deposit Placement Agreement. FirstBank uses a third-party vendor and agent to help administer this sweep process. Sweep programs allocate deposits across a network of FDIC insured banks and are offered through our partner bank, FirstBank, a Tennessee corporation, for up to $125 million in FDIC insurance subject to change at any time by Intrafi. Terms and restrictions apply. Visit https://www.intrafi.com/network-banks/ for a list of the banks and savings associations with which FirstBank, has a business relationship for the placement of deposits at destination institutions, and into which your deposits may be placed (subject to applicable terms with you, and any opt-outs by FirstBank or you). The current limit for access to FDIC insurance on your funds through your deposit account powered by FirstBank is $125 million, subject to change at any time by FirstBank. Terms and restrictions apply. Subject to applicable rate sheet. Interest rates and yields are effective as per the date on the rate sheet and are subject to change without notice. See applicable rate sheets. See our Account Agreements and other applicable terms. FDIC insurance is available to bank depositors up to $250,000 per eligible depositor, per FDIC-insured bank, per ownership capacity or category.
³ Parker is a financial technology company, not a bank. Card issued by Patriot Bank N.A. pursuant to license by Mastercard International Incorporated.
⁴ Based on federal funds rate as of 7/7/2024. Interest rate subject to change and subject to other limitations, such as amount of deposits held, financial information provided, future changes in the federal funds rate, any promotional programs and/or other items.